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Building distinctive brands from strategy through execution.

I lead brands from positioning through execution, combining ten years of creative craft with experience managing teams, winning business and owning commercial outcomes.

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My approach was shaped in another exacting creative environment: the two-Michelin-starred kitchen at Aquavit in New York.

10

years brand and creative leadership

50+

campaigns directed from strategy to execution

75%

competitive pitch win rate

12

creatives led, trained and developed

Recent work

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