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Building distinctive brands from strategy through execution.
I lead brands from positioning through execution, combining ten years of creative craft with experience managing teams, winning business and owning commercial outcomes.
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My approach was shaped in another exacting creative environment: the two-Michelin-starred kitchen at Aquavit in New York.
10
years brand and creative leadership
50+
campaigns directed from strategy to execution
75%
competitive pitch win rate
12
creatives led, trained and developed
Recent work
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