Strategy first. Craft always.
I’m a brand and creative leader working across strategy, creative direction and execution. My role has evolved from hands-on art direction to setting direction, leading teams and owning commercial decisions, without losing touch with the craft.
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My approach was also shaped outside the studio. Culinary training and work in Aquavit’s two-Michelin-starred kitchen in New York sharpened how I operate: prepare rigorously, edit decisively and deliver under pressure.
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An MBA at SDA Bocconi, an exchange at Keio Business School and a go-to-market role at Amazon in Luxembourg broadened my commercial and international perspective.
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Based in Milan. Open to brand, creative and strategy opportunities across Europe.
Core Expertise
Brand Strategy & Positioning
Research, audience definition, positioning and brand architecture
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Creative Direction
Concept development, campaign platforms and multidisciplinary execution
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Brand Identity & Packaging
Identity systems, packaging, retail environments and rollout
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Team & Client Leadership
Creative-team development, senior stakeholders, pitches and presentations
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Commercial Ownership
Budgets, revenue targets, payroll and P&L responsibility
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AI Creative Operations
Production systems, AI-enabled workflows, training and quality standards
Additional Capabilities
Campaign & Production
Film, motion, digital, print, out-of-home and retail communication
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Digital Experience & UI/UX
Website direction, user journeys, interface design, wireframing and prototyping
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Research & Insight
Primary fieldwork, category research, competitive analysis, Nielsen and IRI data
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AI & Workflow Design
Generative-image production, animation, automation, documentation & training
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Design & Studio
Adobe Creative Suite, packaging, layout, retouching and production workflows
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Data & Analytics
Financial Modelling, profitability assessment, SQL, R, SAS and Power BI
International Experience
India
Italy
United States of America
Luxembourg
Japan
A decade across creative, commercial and analytical roles.
2025
AMAZON · LUXEMBOURG
MBA Launch Program
Owned a go-to-market workstream for a new European market launch, combining competitive analysis, financial modeling and profitability assessment
2014-2024
RUBECON COMMUNICATIONS · INDIA
Creative Director · Senior Art Director · Art Director
Progressed from hands-on art direction to leading a 30+ person cross-functional agency operation
50+ campaigns ·  75% pitch win rate · Handled budgets, revenue targets and P&L
Built an AI enabled production workflow that increased team output by approximately 28%
2013
MU SIGMA · INDIA
Decision Scientist
Built a performance dashboard for internal comms team for Microsoft from 221K+ datapoints, expanded from pilot to global deployment