THE BRAND

A brand of exotic Middle Eastern sweets, Kunafa and Turkish Delights, Zamora wanted to carve a niche of its own in the gifting category. In a market packed to the brim with generic sweet brands and predictable chocolates, Zamora was crafted for the thoughtful gifter. 

 

THE BRIEF

I was tasked with creating the visual identity of the brand, including positioning, naming, packaging design and food art direction. Every decision centered around creating a property that would generate both curiosity and conversation. 

 

THE INSPIRATION

I started by exploring Middle Eastern culture and their reputation for warmth and hospitality. While that's primarily where the inspiration came from, I also wanted to experiment, marrying distinct Ottoman symbols with unexpected artistic elements. The deep-colour glazed tiles, the gold cracks, inspired by Byzantine mosaics and Japanese kintsugi, add a feeling of craft, preciousness, and imperfection made beautiful.

 

The food photography borrows from Michelin pastry kitchen styles, using jewel-like translucency, thoughtful restraint, generous negative space and the ingredients as heroes. 

 

THE RESULT

A packaging system that is minimal, clean, and bold on the shelf, yet remains emotionally warm up close. From a distance, the pack works hard: brand, product, variant, recognition. Closer, the softer details begin to appear. The patina of the tile, the texture of the food, the natural light and the sense of something made with care.